Inside the library
Produce window clings for glass doors or restroom mirrors.
Set up a hammock—or a piece of furniture that is not likely to be in a library—and advertise lmc resources or services.
Trim off the tape edges on the table tents, cut into sections and make a hanging mobile.
Place a map on the wall and use pushpins to mark all the locations in the world that a person can access from the lmc collection.
Make computer monitor crowns that highlight books/resources/services of the lmc and use them throughout your library—customize each crown to reflect a subject in your collection.
Make a poster with a giant X and the headline "Books Available Here" and secure it to the floor in front of computer terminals.
Outside the library
Do chalk drawings in the parking lot.
Add a sign to your library hours placard that says: "Even when we're closed, our resources are still available through our Web site."
Add a message to your library website.
Add a message to your book availability notification system.
Add a copy message on your checkout receipts.
Include a copy message on overdue notices.
In your community
Place flyers at area coffee shops.
Make sandwich boards that say "Available Here" and post them in community hot zones.
Offer public demonstrations about how easy it is to use emerging technology.
Around school
Make cafeteria tray liners.
Place table tents in the student union.
Give demonstrations to students and staff about research tools.
Hang flyers on exercise equipment at student health centers.
Set up signs in the park or commons.
Inside the library: www.oclc.org/netlibrary/marketingkit/marketingideas.htm
